FAQPage schema
Why is FAQPage Schema critical for Answer Engines?
FAQPage schema gives an answer engine the question and the answer as a pair it can place in a knowledge graph. The pair is useful only when it repeats the words on the page. Questions the reader never sees are a second, conflicting source.
Match the visible page
On a GeoHTML page the FAQ in the JSON-LD is the same text as the FAQ in the HTML. The question is a heading. The answer is the paragraph under it. The schema does not add a price, a rating, or a claim the page does not state.
What this page does
The question in the heading above is the FAQ item for this URL. The first paragraph is the accepted answer. The script block does not contradict it.
Related terms
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