Answer engine optimization
How does AEO differ from Technical SEO?
Technical SEO earns a place in a list of links. Answer engine optimization earns a place in the answer. AEO is entity extraction and a citation: structured data plus an atomic answer the crawler can lift without the rest of the page.
Ranking a link and ranking a fact
Technical SEO still matters. A page that cannot be fetched cannot be cited. AEO adds a second requirement: once the file is fetched, the fact has to be obvious. The engine is choosing a sentence, not only a URL.
- SEO gets a URL crawled, indexed, and ranked.
- AEO gets an entity extracted and a fact cited.
- Both fail when the answer exists only in the browser.
Answer engine optimization is the engagement for the citation. Technical SEO is the engagement for the fetch.
Related terms
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